China White and Black Pearl

介紹一下，最近於香港機場買了這個series的shot，一pack四杯，昨天試了右邊的china white，超好飲！推介給各位，回港時經過duty free，請買，一定不會後悔，盛惠$70一pack。

Sushi life

I'm really a sushi freak. Actually I could eat it everyday without feeling bored. When I was living in Japan, controlling myself from visiting sushi shops is a difficult task. Sushi is not an affordable choice for a poor student and it could be very cruel to a sushi lover like me.

Anyway, I'm a working adult again now, I can eat whatever I want. Please give me sushi sushi sushi!!~~!~!!

My Dahon SP8

Bought my bike on dec 31 2011. It's like a happy ending for the year. Went to ride immediately to put a perfect full stop to 2011. No matter how 2012 would become, we are still alive and please enjoy life.

煲仔飯

冬天點可以唔食先！

Long time no ride

Yesterday I went to ride with my friends and it was just too great. I have been missing my bike life in Japan so much. My hunger was so strong that I wanna own a new bike ASAP!!!

遙遠的東方

去北京都是為了長城，真的沒有令我失望。選了沒有太多人的慕田峪，雖然車程要一個半小時，但是那邊真的人少得可以讓我們跑跑跳跳，在長城上豪邁了一會兒。身為香港人（中國人），人生總要去一次吧。值得一提的是，下山時是可以用滑道的，超好玩！！！



經濟日報的訪問

可口可樂 Chok出900萬玩家

小本廣告一晚瘋傳 懷舊風成2012主流


廣告創作是條艱苦之路，歷盡磨練始能修成正果。今年以「苦‧果」為口號的廣告界「奧斯卡」金帆大獎上周五揭盅，麥肯香港（McCann WorldGroup）憑可口可樂Chok！Chok！Chok！廣告勇奪6大獎項成大贏家。
電視廣告融合手機App推出互動遊戲，加入懷舊的「揭蓋掩」元素，6星期吸引逾40萬人下載，玩家突破900萬人次，預示懷舊風悄悄回歸廣告界。
小時候喝汽水，最興奮莫過於揭蓋掩一刻那「唦」一聲的快感，也期待成為「揭中即獎」幸運兒。


麥肯香港創意總監Mark Kong表示，「Chok」的意念來自揭蓋掩動作，是港人的集體回憶，互動App正好讓人重拾簡單生活樂趣。「在客戶提供的來料片（即在外國拍好的電視廣告）加入本地元素，冀得到消費者回響。」



成功擊中消費者心態


品牌目標客群為年輕人，麥肯就把廣告渠道移師到數碼媒體：「甚少人會安坐家中看電視廣告，故我們集中在社交網及手機App埋手，吸引他們來玩，順帶看廣告片段。」


Mark預期，時下正吹懷舊風，連ICQ也失驚無神回歸，相信來年廣告也可大走懷舊路綫，就如「揭蓋掩」效應一樣受歡迎。麥肯客戶總監Philip Tsang續稱，廣告成功未必在於走潮流路綫，反而需要切合品牌理念，融入創意。「就如可口可樂的口號是Open Happiness，想人一開汽水就感到開心、快樂，創作時必須留意這點。」


用手機Chok出獎賞，擊中客戶與消費者心態，但團隊背後也有不為人知的辛酸。「製作時間不長，構思只用了2星期，但期間不斷建立與推翻，也要向不同商戶爭取能吸引消費者的獎賞禮品，每晚做到凌晨2、3點也未放工，翌日朝早又要返工。」




石澳「放煙花」惹瘋傳


麥肯一Chok中大獎，但辛酸故事尚未完結。連奪4獎的可口可樂廣告《Paint the beach》，也由他們操刀。低成本製作金獎規定，製作費上限為50萬元。副客戶總監Penny Chow稱，暑假期間邀200名年輕義工參與創作，大夥兒凌晨走到石澳沙灘利用可樂樽倒模，堆出數十個煙花綻放圖案，到翌朝9點一齊快閃。「留在沙灘的巨型圖案，吸引遊人拍照及在網上瘋傳。」


是次製作不費巨額，反由消費者主導。Penny認為信息傳播力比廣告片更大：「學生志在參與不收分毫，玩完自己拍照留念；遊人來看不用收錢，好奇下拍照自娛。一個上午，片段和相片已遍及facebook、微博和討論區，消息由消費者自行發放。」


Mark坦言，玩堆沙是因為地方免費又夠大，亦必定多遊人：「從來沒人告訴我買個沙灘要幾錢，那即是不用錢啦！」又貼中客戶要低成本高效益的心意。


撰文: 經濟日報黃嘉敏


http://www.hket.com/eti/article/7ee64751-2d94-40f0-88e3-e5fd7efd145e-372808?ref=facebook

 



Mobile Marketing Award 2011

After DMA, we took 4 more awards down in MMA. And it's a global award, we are the global winner in branding, oh no...!!

BRANDING
Global Winner and APAC Regional Winner: Coca-Cola and UM and McCann Worldgroup Ltd. for "Coca-Cola Summer Campaign" Hong Kong/APAC


CROSS MEDIA INTEGRATION
APAC Regional Winner: Coca-Cola and UM and McCann Worldgroup Ltd. for "Coca-Cola Summer Campaign" Hong Kong/APAC


PROMOTION
First Runner-up and APAC Regional Winner: Coca-Cola and UM and McCann Worldgroup Ltd. for "Coca-Cola Summer Campaign" Hong Kong/APAC


INNOVATION
First Runner-up and APAC Regional Winner: Coca-Cola and UM and McCann Worldgroup Ltd. for "Coca-Cola Summer Campaign" Hong Kong/APAC

Touch my ipod touch

I have an ipod touch 32GB, have been using it since 2008. I put in so many songs that I can never finish listening all. And somehow I think the ipod shuffle function is not really shuffling. It has its own preference on singers and songs.

Recently I'm using my iphone for music as I'm getting lazy. But it's just not enough!! I want 32GB songs or even 64GB!! Ok, take my ipod out again, music for life, life for music. Let's sing.

Lazy Sunday....ar..no

Sunday should be a lazy day. I just wanna lay in my bed as long as I can tolerate.
However, I woke up for some stupid work.


Anyway, my mood is still good today. Maybe it's because my vacation is coming, I need some relaxing moments.